In
1949, Pence Briggs Inc. was created and started a Studebaker dealership
at 2900 North Avenue in Richmond. They later added the Lloyd line, a
German front wheel drive car. Later they decided to drop the
Studebaker franchise and became an American Motors dealer. In 1960
they moved to Belt Boulevard near Midlothian Turnpike. Ten years later
the firm switched from American Motors to become a Datsun dealer. It
wasn’t long thereafter that Pence Briggs Datsun was looking for more
space to conduct business, resulting in another move to the Giant Open
Air facility. This was a huge upgrade from the previous facility and
allowed Pence to grow and excel in the automotive industry. As the
years moved by, Pence Datsun (Nissan) decided to move one more time and
in 1990 moved to its current location at 11841 Midlothian turnpike.
This move proved to be the most beneficial of them all. The new
location lent itself to a larger demographic and what has become the
beginning of the Midlothian Motor Mile.
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