Kia might be the new face on the racetrack, but the company recently managed to win two motosports championships in the 2011 Continental Tire Sports Challenge. Building on its stellar new reputation, Kia has decided to expand in the racing sector by creating two new turbocharged Kia Optima vehicles. The two vehicles will enter the Pirelli World Challenge Championships branded "World Challenge Optima SX(s)." They will compete in the Grand Touring Sport (GTS) class along with racing giants such as Mustang, Camaro, etc. across various tracks in North America.

The World Challenge, sponsored by SCAA Pro Racing, incorporates experienced…

How does a company achieve a "Best Buy" award from Consumers Digest? Kia Motors America must know; they recently received this accolade for four models, including the:  new Kia Optima , new Kia Sorento, new Kia Soul, and new Kia Sportage .

Michael Sprague, Kia Motors America's Vice President of Marketing and Communications, recently explained what helps Kia break away from its competition: "Kia's design-led transformation continues to attract new customers to Kia showrooms with stand-out design, fuel efficiency, a host of standard amenities as well as residual values that continue to outpace the industry . Receiving four 'Best Buy' designations…

At this year's SEMA show, Kia proved they quite literally have game, by introducing a team of five custom models targeting  surfers, basketball fans, hockey fans, golfers and track fans. Let's start with the Rio5 prepped for the forthcoming Sports Car Club of America B-spec racing series, shall we?

Designed to compete with the likes of the MAZDA2, the hatch features a quick-release steering wheel, lightweight wheels, an interior roll cage, a racing seat and harness... Keep an eye out for it taking a podium finish at upcoming grassroots race series.

For enthusiasts who prefer pucks and sticks…